Home / Packshot Retouching
Packshot Post-Production

Packshot Retouching

A packshot is the plain studio shot of a product on a clean background, and packshot retouching is the work of making five thousand of them look as though they were shot in the same hour. Cut-out, colour, crop, shadow and file naming — handled as one set rather than one image at a time.

No payment, no commitment. We reply within one business day.

  View Portfolio
What we deliver

One standard, applied to the whole run.

A packshot is judged against the packshot beside it, never on its own. Every decision below is made once, written down, and then held across the set.

Why Retouch Atelier

Consistency is the product.

One written spec

Your standard is recorded, so image 4,000 matches image 1.

Named retouchers

A fixed team owns your account instead of a new freelancer each batch.

Second pair of eyes

Every run is reviewed by a QC manager before it ships.

Our process

What happens to every packshot.

Packshot work is unglamorous and unforgiving. Nobody notices it when it is right, and everybody notices the one frame that is wrong.

1 · Cut-out by hand

A pen-tool path follows the true edge. Automatic tools chew corners and leave a halo of the old background, which is visible the moment the product sits on white.

2 · Colour to reference

The product is matched to your swatch, code or physical sample — not to whatever the studio light did that day.

3 · Crop, margin, shadow

Canvas size, margin and shadow are set once and applied to the set. This is what makes a category page look deliberate rather than assembled.

4 · QC before delivery

A second retoucher checks the run against the spec. Files are named to your convention and delivered ready to upload.

Coverage

Packshot retouching across the catalogue.

Packshot retouching covers any product shot flat, on a stand or on a sweep — hard goods, soft goods, glass, metal and packaging. However your studio shoots, the output stays consistent.

Packshot runs normally ship with clipping paths, background removal, shadow creation and colour correction, exported for Amazon or Shopify. For seasonal sets see catalog & lookbook retouching.

What it costs

Packshot retouching rates

Priced per image and published openly, rather than quoted on request. E-commerce product retouching runs $1 – $4 per image. Clipping path and background removal run $0.50 – $2.

Where you land inside a band is set by complexity, monthly volume and turnaround — nothing else. Standard turnaround is 24–48 hours and carries no premium. Your exact figure is confirmed after the free test, not before. Full bands, with euro and sterling equivalents, are on the pricing page.

Below roughly 500 images a month a high-volume studio is usually the wrong choice, including this one.

FAQ

Packshot Retouching — questions

What is packshot retouching?

Packshot retouching is the post-production of plain studio product shots — cut-out, background, colour, crop and shadow — applied consistently across an entire set rather than to single images.

How many packshots can you handle a month?

Up to 40,000 images a month, with 58 in-house retouchers and 6 QC managers across three shifts.

Do you cut out by hand or with automatic tools?

By hand. A drawn path follows the true edge; automatic cut-outs chew corners and leave a halo that shows immediately on white.

Can you match colour to a physical sample?

Yes. Send a swatch, colour code or reference file and we match to it, then hold that colour across every variant in the set.

What turnaround should we expect?

Live work is 24 to 48 hours. A free test edit comes back within six hours.

Is there a minimum volume?

Below roughly 500 images a month a high-volume studio is usually the wrong choice, including this one. Above that the per-image rate falls as volume rises.

Related services

You might also need

Clipping PathBackground RemovalShadow CreationAccessories Retouching
Recent packshot work

Four products, before and after.

The same handbag rebuilt in a printed colourway on pure whitePlain red leather handbag as shot on a studio surface
BeforeAfter
Handbag, colourway rebuilt
The same socks cut out, evenly spaced and aligned on pure whiteSix black socks laid out unevenly with a colour checker card
BeforeAfter
Sock range, aligned
The same shirt shaped on pure white with the collar builtPale blue shirt as shot on a mannequin with cuff clips
BeforeAfter
Shirt, collar rebuilt
The same knit on pure white with the rib texture heldGreen ribbed knit collar on a marked studio mannequin
BeforeAfter
Knitwear, rib held
Try before you buy

Send 5 images. Get them retouched free.

See our quality risk-free — no commitment, no card.

Claim your free test edit