A packshot is the plain studio shot of a product on a clean background, and packshot retouching is the work of making five thousand of them look as though they were shot in the same hour. Cut-out, colour, crop, shadow and file naming — handled as one set rather than one image at a time.
View PortfolioA packshot is judged against the packshot beside it, never on its own. Every decision below is made once, written down, and then held across the set.
Your standard is recorded, so image 4,000 matches image 1.
A fixed team owns your account instead of a new freelancer each batch.
Every run is reviewed by a QC manager before it ships.
Packshot work is unglamorous and unforgiving. Nobody notices it when it is right, and everybody notices the one frame that is wrong.
A pen-tool path follows the true edge. Automatic tools chew corners and leave a halo of the old background, which is visible the moment the product sits on white.
The product is matched to your swatch, code or physical sample — not to whatever the studio light did that day.
Canvas size, margin and shadow are set once and applied to the set. This is what makes a category page look deliberate rather than assembled.
A second retoucher checks the run against the spec. Files are named to your convention and delivered ready to upload.
Packshot retouching covers any product shot flat, on a stand or on a sweep — hard goods, soft goods, glass, metal and packaging. However your studio shoots, the output stays consistent.
Packshot runs normally ship with clipping paths, background removal, shadow creation and colour correction, exported for Amazon or Shopify. For seasonal sets see catalog & lookbook retouching.
Priced per image and published openly, rather than quoted on request. E-commerce product retouching runs $1 – $4 per image. Clipping path and background removal run $0.50 – $2.
Where you land inside a band is set by complexity, monthly volume and turnaround — nothing else. Standard turnaround is 24–48 hours and carries no premium. Your exact figure is confirmed after the free test, not before. Full bands, with euro and sterling equivalents, are on the pricing page.
Below roughly 500 images a month a high-volume studio is usually the wrong choice, including this one.
Packshot retouching is the post-production of plain studio product shots — cut-out, background, colour, crop and shadow — applied consistently across an entire set rather than to single images.
Up to 40,000 images a month, with 58 in-house retouchers and 6 QC managers across three shifts.
By hand. A drawn path follows the true edge; automatic cut-outs chew corners and leave a halo that shows immediately on white.
Yes. Send a swatch, colour code or reference file and we match to it, then hold that colour across every variant in the set.
Live work is 24 to 48 hours. A free test edit comes back within six hours.
Below roughly 500 images a month a high-volume studio is usually the wrong choice, including this one. Above that the per-image rate falls as volume rises.

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