The hand-correction pass for AI-generated imagery

Yes — this is the correction we are asked for most. We rebuild the mark from your artwork or from the physical garment rather than cleaning up what the generator produced, because a logo that is close is still wrong. The same applies to woven labels, embroidered badges, printed wordmarks and care text.

Yes, and it is usually the most valuable single fix. A generated frame tends to give the garment a colour that is close to, but not, the colour of the item in the warehouse. We colour-match against the physical product or a flat shot of it, never against the render, so the customer is not surprised when the parcel opens.

No. If you need imagery created, we are the wrong studio and we will say so rather than take the work. We correct and refine frames that already exist — whether they came from a camera or from a generator.

Both. Some of our volume comes from studios and platforms that generate imagery and need a human correction pass before it reaches their own client, and some comes from brands generating in-house. We work white-label, so the delivery carries your name rather than ours.

Generated separately, eight colourways become eight garments that happen to be similar. We correct them as a set against one master reference, so the range reads as one product on the category page. This is the failure that costs most, because it is invisible in any single image and obvious in the grid.

Retouching does not create the obligation — generating the performer or the scene does. Article 50(4) of the EU AI Act applies from 2 August 2026 and asks whether the content would falsely appear to a person to be authentic. If your image uses a synthetic model, that question is already live before we touch the file. We have written about where the line actually sits.

Around 500 images a month is the point where our pricing starts to make sense. Below that a freelancer will usually serve you better and cheaper, and we would rather tell you that now. Our floor is capacity, not interest: the studio runs 40,000+ images a month across three shifts, six days a week.

Standard turnaround is 24 to 48 hours with no premium. A free test of five images comes back within six hours. Daily throughput is agreed in advance so a launch date does not depend on goodwill.

For one image, quickly and cheaply, a tool is often the right choice and we will say so. A hand pass is the right choice in two cases: when the corrected pixels must not themselves be machine-generated, and when a set of images has to stay consistent with each other. Most tools correct a wrong logo by generating a replacement from your reference; we reconstruct it by hand and will confirm that in writing.

If the correction was made by generating new pixels, then the part that shipped was machine-made, whatever the step was called. That is worth knowing before you answer a disclosure question or a customer complaint. The practical test is to ask your vendor whether the corrected area was generated or reconstructed by hand, and to get the answer in writing.

No. We correct and refine — we never generate. Every image is retouched by hand, frame by frame, and that includes frames a client generated themselves before sending them to us: we take those to catalogue standard rather than making new ones. Your files never pass through a generative tool, and they are never used as training data for any model.